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Delivering Great Customer Experiences with Inclusive and Accessible Digital Media
Providing exceptional customer experiences can mean the difference between winning and surviving in today’s hyper competitive B2C industry. Prioritizing a more inclusive and accessible shopping experience is the ultimate customer-first investment.

With foundations in diversity, equity, and inclusion - creating accessible experiences is a critical component of delivering customer centricity. For those companies that take an accessibility-first approach, the ROI includes significant opportunities for growth by expanding their customer base and enhancing brand image which in turn, has the potential to drive sales and revenue.

What do companies need to consider to ensure that their digital offerings are accessible for all?

Please join Arpitha Shetty, Director of Accessibility and Inclusive Design at PwC, as she moderates an expert panel discussion with Leslie Leland, Director of Devices and Accessibility at Google, and Jon Avila, Chief Accessibility Officer at Level Access. They'll discuss:

• The What and the Why of digital accessibility
• Implications from the changing regulatory and litigation landscape
• A look at some of the initiatives and research Google has pioneered in accessibility
• Best practices to address accessibility gaps impacting CX

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Aug 24, 2022 02:00 PM in Eastern Time (US and Canada)

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Speakers

Arpitha Shetty
Director, Accessibility and Inclusive Design @PwC
Arpitha leads the Accessibility and Inclusive Design Product strategy team for PwC's Products and Technology. Her focus is advancement of accessibility and inclusive design practices to make their products and websites inclusive to everyone.
Jonathan Avila
Chief Accessibility Officer @Level Access
With over 20 years of experience in digital accessibility, Jon brings unparalleled industry experience and a unique perspective to access solutions for technology with an extensive knowledge of Web Content Accessibility Guidelines, Section 508, and other accessibility standards for the web, software, mobile technology, and hardware. Jon is a member of the W3C's Accessibility Guidelines Working Group and Low Vision Accessibility Task Force, and serves on the Global Leadership Council of the International Association of Accessibility Professionals.
Leslie Leland
Director of Devices and Accessibility @Google
Leslie is the Product Inclusion Lead for Google Devices and Services and a Google.org Fellow advisor for Global.health, a global pandemic data research consortium. Leslie works across hardware, software, and backend product organizations to drive accessibility, fairness and inclusion. Her working group spans a broad range of technologies, delivering innovative, helpful and inclusive experiences at Google scale.